Bluewolf started 15 years ago when we realized the immediate potential for the cloud to change business and technology infrastructure for the better. In the beginning, we focused on getting businesses live on Salesforce. Then, about eight years ago, we realized that this wasn’t enough, that getting Salesforce live wasn’t the end of the journey. Often when clients went live with Salesforce there was a feeling of “now what?”

The pace of technology change, market disruption, and evolving needs of both employees and customers were overwhelming clients with the wide range of new possibilities with Salesforce when they went live. They had growing backlogs of requests and needs without a cost-effective way to keep Salesforce aligned with their organization’s goals.

At the same time the market was waking up to the new customer economy. Improving customer experience became a central focus for companies of all shape and size. Bluewolf was teaching our clients about this important shift, and in doing so realized there was an opportunity to reinvent a piece of our business around the new needs of our own customers.

To improve our ability to respond to these client needs, we piloted a new service: Bluewolf Beyond. Beyond is a consulting practice dedicated to helping clients improve live Salesforce environments. The service took off and we quickly expanded it to offices across the globe. Now, having these satellite offices allows our Beyond team to bring our clients global expertise with a localized focus and create the best client experience possible. 

Working in market with our clients gives us the flexibility to have onsite meetings and deeply understand their business, employees, customers, and culture. We can collaborate on a whiteboard, talk through solutions face-to-face, and walk away ready to build a solution. This proximity contributes to both the speed of delivery and value we bring our clients.

Beyond is structured to support our clients’ ongoing Salesforce use and establish a regular working cadence, while also providing clients continuity in team resources. The regular cadence allows our team to continually innovate alongside clients, and proactively bring them recommendations with a client’s business goal or priority changes. Our agile approach to problem solving translates to a quicker turnaround on projects, and having a consistent team that has little to no travel costs means we can provide clients innovative solutions in a more cost-effective manner.

The program has continued to evolve over the last eight years to meet our clients’ needs. We have realized that staffing locally has a number of additional advantages. We leverage our offices to collaborate daily with our colleagues in scrums, bringing the knowledge and experience of over 10,000 projects to our one, local client.

We have also developed a series of regular, strategic planning meetings with our clients called Quarterly Business Strategy Sessions (QBSs). The goal of the QBS is to work with our clients to both measure the impact of system changes deployed, and plan for the coming months, prioritizing the projects we work on based on the impact or future value we expect a change to deliver to the business.

We also leverage Bluewolf ALM, a proprietary Salesforce Lifecycle Management Solution and critical piece of our technology driven method to streamline and automate both the development and release process. ALM provides our Beyond team with a complete execution framework that helps us maintain quality, transparency, and accelerates innovation by as much as 50%.

Our Beyond program is a key component of Bluewolf’s own customer engagement strategy. This experience of building our Beyond practice through client feedback has informed our methodology in how we tackle our clients’ connections to their customers as well. Our success comes from keeping customer experience at the heart of what we do, so that’s what we seek to create in client projects now, a customer obsession.

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