Case Study: Dow Jones Empowered by Cutting Edge Business Solutions
Challenge
Dow Jones needed to unite 300 advertising sales reps from 17 different business groups, and 4 properties, onto a single CRM platform, thereby creating a single repository for all customer contact and account information; improving visibility and communication of customer information to all teams; enabling accurate, centralized revenue forecasting and reconciling forecasts against actuals; integrating Salesforce with Oracle based customer data warehouse; and creating an automated rate calculation and quoting process for sales.
