Art as Inspiration for Innovation

April 7, 2016

Last week, the Parsons and Bluewolf communities converged at the Spring 2016 Art Scholarship Exhibition Opening “New Taxon.” Featuring the work of Alex Sheriff and Fernando do Campo, the installations asked us to consider how we, as humanity, define ourselves in relation to the natural world. As technology continues to advance at an exponential rate, how do we ensure that our technology footprint helps the natural world, instead of harming it? 

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One of the pieces featured in the exhibition

As a consulting agency, Bluewolf must consider multiple courses of action and their possible results for our clients’ businesses. Using this multi-dimensional approach to problem-solving, we create more detailed, nuanced solutions that are tuned into the concerns of companies, individual users, and their communities. 

Exhibitions like “New Taxon” encourage us to expand this creative thinking even further. The broader your base of knowledge, the more connections you are able to form between seemingly disconnected events and ideas. And with more data available to us than ever before, we must hone our analytical skills to glean better, deeper insights. 

During the event, Sheriff commented that, as an artist, it is useful to find a balance between seriousness and humor. Anyone who isn’t a connoisseur (and a few who are) tend to approach art with reserve, but the point of these works is to engage in a dialogue. Honest conversation is essential to gaining a better understanding not just of art, but the world around us. We constantly ask our clients to identify the reasons behind their list of wants, to get to the root of their problems and aspirations. In their own unique way, these exhibitions inspire and challenge us to do the same. 

Interested in learning more about our creative approach? Connect with our team of experts. To learn more about our art scholarship program, click here.

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