The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

To determine a strategy for your organisation that encompasses all four things, you need data. Data determines the channel, audience, content, and timing. Top-performing marketing organisations recognise that a data strategy is required in order to bring a sophisticated and disruptive digital campaign to life, and to achieve maximum engagement and lift.

Read More