April 19, 2016
Free your salespeople from data entry
The best salespeople maximize the time they spend selling. The most successful companies implement technology and processes that give salespeople more time— not more chores. An investment in improving employee experience leads to increased efficiency. Here are three key ways Salesforce improves the employee experience and drives efficiency.
“The most productive sales teams will be supported by
applications with simple, consumer-like user experiences.
Any app, from quoting to forecasting, that is perceived as
a chore rather than a choice, will hurt productivity and
potentially revenue as well.”- Greg Kaplan
1. Adoption Requires Natural Integration
No matter the features, a tool only improves efficiency when adopted by employees. Employees are quick to adopt tools when they integrate easily into day-to-day tasks and make multiple parts of their job easier. Companies are 3x more likely to attribute measurable business outcomes to the use of Salesforce when employees believe that Salesforce makes their job easier. When integrating a new tool it’s important to consider the employee experience for natural integration.
Here are four questions to consider:
• What data do they need to input and update every day?
• How do you reduce the effort it takes to input that data?
• Which notifications need to be sent out every day?
• Which of the above processes can be automated?
2. Mobility Is a Necessity
Sales happen on the go, face-to-face with clients. Teams need their data system to be mobile for it to be useful. Employees are twice as likely to think Salesforce makes it easier to do their jobs when they can access it from a mobile device. A mobile compatible system like Salesforce lets salespeople enter and retrieve data in real-time, which frees up hours for more meetings and calls.
3. Customization Mandatory
A one-size-fits-all sales solution is likely not a solution at all. Customizable applications enable companies to give their salespeople the exact capabilities they need. In the age of the customer agents need to be empowered to meet every arising need quickly and accurately. Salesforce acts as the warehouse for team data and its applications offer customizable functionality for their precise resource needs. For example: if your company offers a complicated product that requires a tool to track the different components sold to a client, an application like Apttus can be built into Salesforce, offering this function without requiring the movement of data out of Salesforce.
Efficiency Feeds the Funnel
These three solutions streamline the sales cycle, and drive more sales in less time. When employees see this kind of value in a new tool or process, they’ll adopt it without hesitation.
Listen to their feedback to create tools they’ll use and love.
Ready to accelerate your sales cycle? Download the Top Sales Trends of 2016 report by Apttus or connect with our experts.