November 17, 2016
When IBM talked to Eric Berridge, the CEO of cloud consulting firm Bluewolf, about buying the company earlier this year he had to persuade one sceptical contingent – his kids.
“They were actually ‘what are you doing selling your company to IBM?!’ My kids had grown up with Bluewolf as an identity and me bringing schwag [promotional items] back home with Bluewolf branding so that they were my biggest critics and I had to convince them more than I had to convince IBM.”
