Bluewolf - Healthcare

Salesforce Health Cloud Promises to Change the Patient Experience

Kory Bowlin — Fri, 26 Feb 2016 16:35:02 +0000

In anticipation of the Annual Conference for Healthcare Information Management Systems Society (HIMSS), kicking off on February 29th, we’re addressing the big questions surrounding Salesforce’s new service — Health Cloud.

The What
Health Cloud is Salesforce’s first patient-centric system created specifically for the health services industry. It’s marketed as the “patient relationship platform,” because it gathers and integrates data from all members of the “patient ecosystem” including patients, healthcare professionals, and companies that provide health services and products. Salesforce announced the release of Health Cloud in September 2015 with a release slated for Spring 2016.

The Who
Today, Life Sciences companies are going through a major transformation as patients, following the trend of the “age of the customer,” demand greater transparency, openness, and access to information regarding their health. Health Cloud’s release significantly impacts both patients and the Life Sciences industry, which is made up of companies that provide healthcare services, products, and research. To give patients the transparency they’re demanding, Life Sciences organizations can leverage Health Cloud, which makes it easy for Healthcare Professionals (HCPs) to access and interact with patient data. Now, organizations can provide patients with diagnoses, drugs, and treatment devices in a more personalized, efficient manner. Patients will have easy access to this data, allowing them to communicate directly with other members of the Health Cloud ecosystem, such as their healthcare provider, in a whole new way.

The Why
Health Cloud does what Salesforce does best — it amasses data into a single interface. Patients and HCPs will have a central source of all data related to the treatments, details of the patient journey, and patient data, allowing for a consistent, quality relationship between the patient and all of the professionals and companies involved in their treatment.

Furthermore, patients can now contribute to their own health data. They can sync wearable devices like fitness trackers, add notes on their reaction to a medication, and provide updates on recovery through the Health Cloud platform. No doctor can know a patient as well as patients know themselves. Patients are therefore the most reliable source for the generation of their health data. Allowing the patient to participate increases the value of care the patient receives because doctors can now base decisions off of the best data possible.

Patients are truly at the heart of this new user experience. Imagine providers being able to check on a patient’s status, track their diagnoses data, and communicate with them without ever needing them to come into the healthcare facilities. Then when a patient does visit, the records of their interactions with that doctor or other HCPs are all integrated right there in their patient journey timeline. This creates a holistic view of the patient through the treatment stages and throughout the patient’s life.

Now What?
While the use of Health Cloud may sound like a dream come true, there are many challenges to implementing any new system in the healthcare industry. A primary concern is security. Patient data is subject to strict regulations about how it is used and stored. This could impact how companies are required to use Health Cloud, but there are ways to work within these rules. One possible solution is to only store some of the data in Health Cloud and load confidential and/or regulated data from a local source when the patient or HCP needs to view it.

With the recent disruption to the Safe Harbour agreement and the evolving EU-US Privacy Shield, which affects how data is stored and shared between the United States and Europe, the regulations to which Health Cloud could be subject to are unclear at this time. The best approach to data management is changing alongside these issues, requiring case-by-case answers to data management in healthcare.

Health Cloud’s potential to enhance patient engagement through the delivery of targeted and personalized content could change health and medical services forever. The encouragement for greater collaboration throughout the entire patient journey when seeking care could lead far beyond better patient experiences to healthier, happier people.

To learn more about how the best companies are using Salesforce now, download this year’s The State of Salesforce Report. To talk with an expert to plan for the upcoming Health Cloud release, connect with us today.

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The Art of Educating Your Customers

admin — Sat, 07 May 2011 03:20:19 +0000

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While Bluewolf’s consultants constantly come up with new, creative ways to solve very common workplace challenges, I have to tell you, some of my favorite solutions are the ones for the ultra-unique businesses. One of our clients is a small business that is a research-oriented, healthcare best-practice educator and information provider. Part of their funding comes from the University to which they are tied and part of their funding comes from membership fees from hospitals and various healthcare providers that utilize our client’s research-based best practices. The challenges that this business faces aren’t going to be quite as common as, say, Ad Sales Quoting. Bring it on. We love a challenge.

If you look at this business from the highest level, they are looking to do one thing: educate their consumer base. Their particular challenges are that:

Most of their training and educational services will not be in person
To get more memberships (read: funding,) healthcare providers have to know, firstly, that this company exists and then be able to understand enough about their services to make an informed decision on whether or not to subscribe to a membership

Bluewolf has helped this client take two strategic approaches to educating their consumer base; one of which was solved by the Bluewolf Beyond team and the other by our Training and Technology Adoption team.

Making Yourself Find-able and The Power of Pooled Resources

After a few key conversations and brainstorming sessions with our client, the first order of business established was to give some TLC to their public website. The Bluewolf Beyond team pooled their collective experiences and expertise including Ruby on Rails development, project management, technology consulting, business process consulting, website and user interface (UI) design, and user acceptance testing to rebuild the roughly 150 pages of our client’s public website to ensure that the site was navigable and important information was easy and intuitive to find.

How might one ensure such things? Ample user testing (our team used a testing firm and targeted demographics most similar to our client’s existing customer base,) a spirited, agile approach, taking tester feedback into account and continually iterating and improving until we saw the kind of results that we were comfortable leaving our client with. Building a sustainable solution and one that fulfilled important functions such as robust searching functionality, the ability to collect Lead information, show conference schedules, collect conference attendee registrations, allow potential presenters to upload their abstracts, and others. Keeping in line with agility and constant improvement, the team also uses Google Analytics to track site usage so our client can evolve as its consumer and prospect base does.

Interactive Virtual Education: The Next Best Thing to Being There

Website: tackled. And ready for inevitable changes as the business moves forward. The other matter of enabling our clients to effectively educate the healthcare providers who subscribe to their information was swiftly and skillfully executed by Bluewolf’s technology adoption team; the same folks who design change management strategies and train our enterprise clients after we deploy new solutions or processes to them. When our team can’t be onsite, when there’s a large group to be trained, and when there will be many new folks to train in the future; these all make for an environment where virtual, interactive eLearning modules are ideal. Bluewolf’s adoption team worked with the client to create a handful of different eLearning modules that can be passed on to the healthcare providers subscribed to our client’s services for a far more engaging, effective, and sustainable method of educating than distributing pamphlets, or by static web pages.

Cheers to both the Bluewolf Beyond and Adoption teams in their fearless seizing of challenges and turning them into opportunities to transform our clients’ businesses. Stories like this one make me increasingly more confident in our delivery processes, methodology, and our ability to really make an impact out there.

Are you facing organizational technology challenges that you'd like help with? Request for an appointment.

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Case Study: Bluewolf Boosts HealthWell’s Marketing Team Productivity by 50%

admin — Sat, 26 Feb 2011 20:22:11 +0000

Challenge

HealthWell needed to implement a new CRM solution to aid in ongoing efforts to solicit and manage donations. They hoped to create a central, up-do-date repository for all donor contact information; automate critical work flow associated with marketing campaigns; and track and report donor and donation information in a single location.

Solution

Bluewolf’s blueprinting process, implementation and adoption services allowed HealthWell to move from contract to go-live in 4 months. Bluewolf's new process was implemented for tracking and reporting marketing campaigns and donations.

Results

HealthWell has seen key improvements, including:

Time spent tracking and reporting information has significantly decreased, boosting team productivity by at least 50%
Pre-built reports track critical information with ease, providing greater insight for HealthWell moving forward
Up-to-date information is available in a single location, on-demand

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Case Study: ATBS Keeps Eyes on the Road with Force.com

admin — Fri, 25 Feb 2011 23:03:59 +0000

Challenge

American Trucking Business Services (ATBS) was experiencing fast growth and needed to scale solutions plus implement a process that supported the fast-changing organization.

Solution

Bluewolf builds two custom industry applications in just two months on Force.com, enabling ATBS to manage drivers’ profit and loss statements and provide industry benchmarks to drivers, fleets and financial partners.

Results

Operational efficiencies have enabled ATBS to increase the productivity of its consultants and gain greater visibility into its clients, partners and overall business.

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Press Release: REACH Air Medical Services Turns to Bluewolf for Innovation on Force.com Sites

Megan Campbell — Thu, 09 Apr 2009 20:42:20 +0000

Leveraging Bluewolf's SprintPack Program for Quick, Cost-effective Force.com Sites Deployment

SAN FRANCISCO & NEW YORK -- (BUSINESS WIRE) -- Bluewolf (www.bluewolf.com), the leading provider of next-generation, agile consulting services, announced that REACH Air Medical Services, a provider of air medical transport services, will be deploying Force.com Sites from salesforce.com to automate membership renewals and drive innovation around their expanding membership services program nationwide. REACH is leveraging Bluewolf's new cloud service offering SprintPack to deploy theirsalesforce.com solutions.

SprintPack allows organizations to quickly and cost-effectively develop solutions on theForce.com platform. Bluewolf's SprintPack is a series of three programs that focus on strategy and vision, developing working models or 'proof of concepts,' and full deployment of Force.com applications.

REACH selected Bluewolf to help move their organization into the 21st century. Many of REACH's business processes were managed manually via spreadsheets and through outdated, homegrown systems. Operating a consumer-oriented air ambulance membership program requires effective communication to members and automation of the critical processes including membership sign up and renewals. REACH turned to Bluewolf's SprintPack program to build a new membership site on Force.com Sites. This solution leverages Salesforce.com's database, integration, workflow and approval rules to holistically manage the membership life-cycle.

"REACH chose Force.com Sites as the platform to build our custom membership platform and corporate database, and we turned to Bluewolf to guide us in building out the solution," said Rhoann Ponseti, Director of Marketing at REACH Air Medical Services. “Salesforce.com's innovative Force.com Free Edition and Bluewolf's SprintPack program offer our company an easy way to leverage cloud computing for business innovation, efficiency and success.”

"Force.com Sites makes Salesforce that much more sticky for our clients," said Len Couture, Managing Director, CIO Practice, Bluewolf. "Salesforce.com is not just for CRM anymore. With Force.com Sites, businesses can now extend their solutions externally, and we are seeing tons of interest from our client base around how they can leverageForce.com Sites with customer portal, PRM and CRM."

Bluewolf

Founded in 2000, Bluewolf is the leader in agile consulting, focused on helping organizations accelerate marketing, sales and customer care processes, leveraging Software-as-a-Service and Cloud Computing technologies. Bluewolf is defining a new style of consulting that guarantees success with tangible results. Bluewolf clients include: Fox Interactive Media, Bank of America, Chevron and Nationwide Insurance. Bluewolf is a privately-held, global, customer-focused organization. For more information, visit bluewolf.com. To view client success stories, visit bluewolf.com/tv. Join the conversation on Bluewolf Twitter and Bluewolf Facebook groups.

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