Samantha Lang is Marketing Communications Manager for Clicktools, the premium survey software for businesses. Since joining the company in April 2012, she has rallied around the brand promise to help companies better understand and serve their customers by leveraging feedback and CRM. Samantha has contributed to B2B software marketing teams for more than 14 years, specializing in messaging, branding, content creation, and social media. She holds a BA in English from Fordham University and an MFA in Creative Writing from American University.