Joel Book is a Principal in the Market Research & Education Group of ExactTarget,
a leading provider of software for multichannel marketing and customer service
communications using Email, Mobile, and Social Media.
As ExactTarget's "eMarketing Evangelist," Joel applies more than 35 years of
experience in database marketing to teach organizations how to use digital media and
marketing technology to attract, engage, and retain customers.
He is among the most popular and respected speakers on interactive marketing in the
country. His presentations and seminars are thought-provoking and always packed
with examples of how smart marketers are using digital media to engage and serve
customers more effectively and build long-term brand loyalty.
Book is a 1976 graduate of the University of Illinois where he earned a B.S. in Marketing
Communications. He is a member of the Direct Marketing Association, the Business
Marketing Association, and has been recognized by the Sales Lead Management
Association as one of the top 50 most influential people in sales lead management.
