Customer engagement the top driver of competitive advantage

July 13, 2015

The primary mission of the CIO is no longer to drive competitive advantage by balancing a cadence of enterprise-wide deployments with the ongoing maintenance of legacy infrastructure. The best CIOs will embrace public cloud technology, free themselves from infrastructure maintenance, and instead focus on ways to increase employee and customer engagement that drive business results.

The competitive advantage of having a large capital expenditure budget is rapidly decreasing. It’s no longer a barrier to market entry and maintenance of critical but large capital IT expenditures is becoming a disadvantage. In the current business environment, cloud technology enables any company to rapidly launch, innovate, and scale IT consumption based on demand.

Cloud, social, and mobile platforms have also empowered employees and customers like never before. Employees can now implement public cloud solutions that solve their specific challenges. The Bluewolf State of Salesforce report showed us that 70 per cent of companies are diverting budget from on premise infrastructure to fund cloud-based solutions.

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