The Salesforce1 Tour in London featured numerous product demos, engaging breakout sessions, and informative keynote speakers. At the Bluewolf booth, attendees had the opportunity to benchmark themselves against leading salesforce.com customers with our State of Salesforce benchmarking tool.

Aside from interacting with attendees, our highlight of the event were the keynote speeches. Here are our top three takeaways from the keynote:

1. Interconnectivity: “Internet of Customers”
   
   George Hu, Chief Operating Officer at salesforce.com, illustrates how the the “Internet of Things” is really the “Internet of Customers,” in which everything and everyone is connected. He emphasises that behind every connection, there is a customer. A current trend is wearable technology, such as the FitBit, a wearable device with which you can track the number of kilometres you ran and number of calories you burned. But if a company like FitBit is to truly capitalise on this notion of interconnectivity, they would be tracking your FitBit and offering you incentives to hit your goal weight, such as “lose 10 pounds and get £20 off your next running shoes!” This would increase engagement, as they are interacting with customers in a personalised manner and offering incentives that seem intentially personal. Moreover, customers begin to associate their personal goals with their FitBit, thereby building loyalty to the brand.
2. Mobile is Paramount
   
   We’re big proponents of the Salesforce1 tool — we’ve discussed its features in-depth in this webcast. It’s no news that people are mobile; many would even say they wouldn’t survive without their mobile in-hand. Seeing as 84% of CIOs rank mobile solutions as their top strategy for competitive differentiation, mobile computing is transforming how customers and employees interact with businesses worldwide. Customers and employees both expect increasingly innovative and seamless experiences on the device of their choice. While mobile adoption in the enterprise is maturing, business and IT leadership need to innovate business processes to produce lasting results.
3. Personalised, Targeted Marketing Wins
   
   The example shown at the keynote was Sony’s direct marketing tactic to their consumers. Personalised, targeted marketing is the key to their success. We suggest these key steps: taking control of your data, segmenting your audience appropriately, and defining and tracking campaign success. Learn how to move beyond batch and blast marketing to implement a strategic approach to personalised email marketing techniques in this guide, 3 Steps to Effective Email Marketing.

Missed us at the Salesforce1 Tour in London? Contact us to connect with one of our mobile experts.