For the first time in history, the digital marketing event of the year is taking place in New York City. Over the course of three days, marketers will have unparalleled access to keynotes, breakout sessions, training and, of course, networking.

We’ve broken down some of hottest digital marketing trends that are fueling conversations at #CNX15:

• Omni-Channel Customer Journeys.
  Leading brands are all bolstering their digital marketing practice to engage with consumers across multiple devices and channels.
• The Internet of Things.
  The launch of the #AppleWatch provides digital marketers the opportunity to leverage customer data on a deeper level than ever before. More data means that brands will be able to personalize marketing communications that are relevant to each consumer.
• Mobile/Push Marketing.
  As consumers spend more time on their mobile devices, digital marketers are looking to deliver relevant messaging at the right time — the moment when consumers are expressing intent to purchase.

Ready for #CNX15? Here are our top tips to help you make the most out of your experience at the event.

Register! Connections is free this year, but be sure to fill out the registration form. Once you’ve registered, the next step is to decide which track is relevant for your business and digital marketing objectives. We think these tracks are the most noteworthy at this year’s event:

    •    Email Marketing
    •    Social, Mobile & Ads
    •    1:1 Customer Journeys
    •    Creativity and Inspiration
    •    Hands-On Training

For details on each of these tracks, including breakout sessions, navigate to the agenda for more information.

Connections is a big event and having a plan is crucial to make the most out of it. Here are some recommendations from the Bluewolf team if you are looking to prioritize your time.

Day 1

Hands on Training.
Reducing the amount of manual work for your team is critical. "Automating your Email Data with Automation Studio" is a very practical session to understand how the Marketing Cloud can improve automation across all channels.

Email Marketing.
"Build Smarter Emails to Improve Results and Boost ROI" — the important thing to note during this session is the email channel product roadmap. This is a must if you want insight on future releases this year.

Social, Mobile, Ads.
New York is the Digital Agency capital of the world. Don’t miss the session, "The Best Advertising Agencies in the World Talk Mobile, Social & Privacy," on how the best advertising agencies in the world are addressing the notion of mobile first and the evolution of earned media into paid media.

Day 2: 

Fireside Chat with Seth Myers and Diane Von Furstenburg.
For those of you that had the pleasure of seeing Seth’s latest work Anna Wintour: Comedy Icon, get ready for an even more entertaining conversation with one of the legends of the fashion industry.

Creativity & Inspiration.
If you want to know what to expect in digital marketing five years from now, join the CMO of MRY David Berkowitz and engage in a discussion on emerging media and what that means for digital marketers.

Hands on Training.
The crown jewel of the Salesforce Marketing Cloud is Journey Builder. Learn how to build customer journeys directly inside the tool during this training session.

I hope these recommendations will help you gain maximum value from your time at #CNX15. Want to connect at the event? Send me a tweet @JaumePrimero or get in touch.