December 3, 2012
Coats, a 230-year-old supplier of yarn and thread, which sells to the likes of Nike, Adidas and Tesco, is in the process of rolling out Salesforce.com’s CRM application to sales representatives in more than 60 countries.
Prior to selecting the popular public cloud tool, Coats was faced with a challenge of getting a single view of its complex sales operations. This challenge was created because Coats has to operate with a dual sales channel.
The first sees Coats sales reps creating yarn and thread specifications with global brands. These specs are then ordered by the brands, via contract manufacturers, which Coats then has to sell into independently of previous discussions with the brands themselves.
