June 10, 2014
Customer engagement is a hot topic. SAP’s annual Sapphire Conference this past week emphasized the theme of how to better engage and understand customers to improve decision making. Why? Because businesses can’t risk unhappy customers.
A McKinsey report last year showed that 56 percent of business executives feel that online customer engagement is a top priority. Furthermore, the Bluewolf consulting firm found that 60 percent of Salesforce.com clients surveyed believed customer engagement should become a key objective this year and 84 percent predicted it would replace productivity as a key ingredient for growth.
