Are businesses that are early adopters of the social enterprise more likely to be successful? Our thought leadership around the subject aims to help businesses across industries define their next innovation: the Social Enterprise.

In a world where social sharing has become ubiquitous — we share pictures, fleeting moods, political harangues and funny stories — we continue to hesitate to bring that sense of openness to the workplace. The idea of a social enterprise is one that attempts to capture the free flow of thought and information that we bring to our social interactions into our organizations.

Why should your business consider going social?

• Social media can help a company discover new leads faster and make it easier to retain customers.
• A business needs to be sharing valuable information and demonstrating expertise in the consideration phase of the buying cycle. This is more and more possible through social media platforms.
• Today, the buyer is more educated. Prospects contact a sales rep after 60% of the cycle is complete. That means they’re sniffing you out on the web and social media platforms initially.

Those are a few examples of why an organization should bring social into their core business. But, what are the overarching objectives of a Social Enterprise?

1. To encourage sharing.
2. To capture knowledge.
3. To enable action.
4. To empower employees.

Learn more about how to bring the Social Enterprise into your workplace.