May 19, 2015
The first Apple Watch orders should make it to wrists by April 24. A Salesforce survey highlights how these and other gadgets may be used on the job.
Could smart watches make your sales teams or service agents more responsive to customer needs?
Many businesses taking a chance on wearable technologies believe the answer to that question is “Yes,” suggests a corporate adoption study conducted by Salesforce in the weeks leading up to the Apple Watch release.
In short, wearables could be an invaluable tool for creating happy customers. “Data intelligence derived from wearables allows employees to know their customer’s behavior and patterns in advance, to better serve and know them in that micro-moment,” said Eric Berridge, CEO of Bluewolf, a marketing and sales consulting company that works closely with Salesforce, Marketo and Oracle. “Wearables allow enterprises to optimize this. The interface is on the body, rather than in pockets and bags where opportunities might be missed.”
