Companies win when they get the workplace gender balance right. That was the message from Eric Berridge, CEO of consultancy Bluewolf, at a reception held by the company on the eve of Day 3 of Dreamforce, which took women in technology as its focus.

Addressing attendees at the Women Innovators Network event at Neiman Marcus on Union Square, Berridge said:

“Gender equality isn’t a plus. It’s a business imperative.”

At the same time, he was open about the fact that his own company has a way to go in this regard: currently, Bluewolf’s workforce is 67 percent male and 33 percent female. That’s a situation he’s working to improve,  admits Berridge.

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