Bluewolf’s recent Engagement Squared Summit in Denver was a huge success. There was an outstanding lineup of speakers, from our very own co-founder and CEO, Eric Berridge, to global clients Gates and Gambro. United around theme of the event—customer obsession—speakers and attendees explored how companies can engage their customers and employees, driving sustainable and profitable growth.

A customer-obsessed organization empowers its employees to own any customer interaction—from Customer Service to Marketing and Sales. By flattening the route between the customer and knowledge, you allow the entire organization to seize each customer interaction.

In case you missed it, take a look at Eric Berridge’s keynote presentation, highlighting the trends in the emerging Customer Engagement Economy. 

Throughout the event, several speakers combined to cover the following topics: 

    •    Best practices for driving and measuring customer engagement

    •    Lessons from the Obama For America campaign for enterprise transformations

    •    5 tips for a successful enterprise mobile strategy

    •    Customer service and marketing alignment: how to acquire and retain customers 

    •    How organizations can make the shift to an agile, customer-obsessed enterprise.

Client stories:

    •    Two of Bluewolf’s global clients, Gates and Gambro, discussed how they worked with Bluewolf to roll out Salesforce and a multi-language training process across the Americas, EMEA, and APAC—increasing internal collaboration and improving their customers’ overall experience. 

Check out pictures from the day here!