In Q1, the popular trend for blogs was all about improving techniques and sharpening strategies to deliver more value. Organizations across the board are capitalizing on flexible technologies to streamline processes, create more quality opportunities, and ultimately, drive growth through providing integral value. This quarter’s top blogs reflect the dominant theme of pushing the envelope to continually innovate and improve on existing efforts. Check out this quarter’s noise-making articles:

Customer Obsession

Why Cloud Customers Should Pay For Value, Not Technology
At Bluewolf, we are strong proponents of embracing new technologies to innovate business processes. In this piece, Eric Berridge, our CEO confronts a difficult question, “Should cloud customers be charged for subscriptions regardless of how much value they’re deriving?” Read more to learn about the driving principles behind this value-based pricing proposition.

Marketing

Marketers: Why You Need A Contact Washing Machine

Want to boost your marketing efforts such as lead scoring, advanced segmentation, and dynamic content? This tactical piece outlines the benefits of implementing a contact washing machine (CWM) — a powerful tool used to help normalize data and maintain a clean contact database. Read more.

Sales

Standing Out: Sales Emails That Capture Executives’ Attention
It’s no secret that high-level executives juggling a plethora of projects are difficult to engage. Learn how to book a meeting with these astute tips, focusing on demonstrating insight into a prospect’s specific pain points to prove that you can deliver essential value. Read more.

IT

Four Ways To Enhance Your Cloud Governance
If you’ve read The State of Salesforce Review, it’ll come as no surprise that 93% of salesforce.com customers say that they believe governance is critical to accelerating innovation. To help you make the most of this hot topic, we’ve compiled a digestible look at the key elements for an effective cloud governance program. Read more.

Salesforce

The Definitive Guide To Salesforce Security
Following part one and part two of our Salesforce Security series, this third installment dives deep into security components that govern Salesforce data and application security. Complete with definitions and common use cases, this comprehensive guide covers everything you need to know about Salesforce security. Read more.

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