July 7, 2015
Getting elbows-deep in data to glean insights seems to have been a pronounced trend in Q2. At least, that is what our blog readership suggests: articles related to data integration, data science, and good old data that informs performance have basked in the limelight this past quarter.
Leading companies recognize that customer engagement across the lifecycle is indispensable. This focus, coupled with an emphasis on data, is the key to success for organizations dedicated to nurturing customer relationships at any time, on any channel. Our most popular blogs reflect this focus — catch up on the top blogs from the quarter:
- Data is the New Oil — Strategies for a Seamless Salesforce Data Integration“
Is your Salesforce data keeping you up at night?” That was the question that galvanized a four-part blog series exploring all facets of Salesforce data. From normalization to migration, learn tactical steps to master your Salesforce data. - Data Science Leads the Customer Engagement Revolution
What do you do with a zettabyte of data? Truly “revolutionary” companies are devising intelligent ways to gain more customer insight than ever before. Learn how to get closer than ever to your customers. - Behind The Scenes: How Bluewolf Tracks Campaign Influence
Our full-stack marketing team takes on everything from customer advocacy programs to premier industry events. Take a look behind the scenes at our initiatives and processes in this blog series. This time, our Director of Marketing Ops shows how we crack the nut on campaign attribution. - Using Feedback to Nurture Employee Growth
The way we see it, employee engagement spurs customer engagement. See how a culture of constructive feedback helps to nurture growth and bolster engagement across your organization. - Higher Ed Salesforce Community — If You Build It, Will They Come?
Driving organic constituent engagement is the holy grail for many higher ed institutions. But merely building a higher ed Community does not necessarily translate to engagement. Become well-versed in these four steps to creating lasting constituent engagement.
What topped your reading list in Q2? Leave your thoughts below. Never miss a blog; subscribe to receive new posts directly in your inbox.
