Driving customer engagement with innovative uses of cloud, social, and mobile technologies was the hot topic for readers of Bluewolf’s blogs during Q2. Enterprises recognize the need to smash down functional silos and enable their teams to own any ‘customer moment’—no matter how or when it may occur. This focus on empowering real engagement and leveraging flexible technologies is echoed throughout the top blogs of the quarter. Check out the blogs that your peers are reading: 

1. The End of Portals: The Dawn of Salesforce Communities
   In May, salesforce.com announced its new product, Salesforce Communities™. This new offering aims to shift the way businesses interact with their customers and partners. Innovative enterprises can expect to boost engagement, productivity, and efficiency in this new flattened landscape. Check out these three tips to leveraging this new offering.
    
2. The Desktop is Dead: How to Get Your Team Mobile
   The mobile workforce is here to stay. In order to stay ahead of the competition, sales leaders must harness the flexibility of mobile, enabling their salespeople to boost productivity on-the-go. However, an effective enterprise mobile strategy requires a unique approach. When mapping out an enterprise mobile strategy, keep these four keys in mind.
    
3. 5 Keys to Effective Change Management: Ability
   Successful implementing cloud, social, or mobile ultimately depends on your employees embracing the technology. That is why change management strategy is critical—equipping employees with the ability to engage with colleagues and customers. Learn what you need to do to improve the ability of your workforce. 
    
4. Stop Paying Lip Service to Customer Engagement: It’s Time to Get Customer-Obsessed
   Customer engagement will overtake productivity as the primary driver of profitable growth. To remain competitive, companies must harness cloud, social, and mobile technologies to drive real engagement with their customers. See how the top enterprises are embracing a customer-obsessed approach.
    
5. What Salesforce.com’s Acquisition of ExactTarget Means for Customers
   In June, salesforce.com bolstered the Salesforce Marketing Cloud™ by acquiring the marketing platform, ExactTarget. The acquisition signals better integration between marketing technologies and customer relationship management (CRM) systems in the future, but what does it mean for customers now? 

Want to recommend other top blogs for the quarter? Post the link in the comments below, or reach out to me on Twitter @RossWarnlof.