It’s been a remarkable year for Bluewolf in terms of growth and transformation. We added to our global presence with a new office in London and with the addition of Velteo Australia to the Bluewolf pack. Velteo shared the Bluewolf vision for driving transformation across an enterprise’s culture and processes, while valuing people above all else. One of our pack’s best, Jason English, wrote about Bluewolf’s ‘people’ focus in a top ten blog: Why I work at Bluewolf.

 

September saw Bluewolf making a huge splash at Dreamforce (as we do every year) as a titanium sponsor. Bluewolfer and Salesforce MVP Andrew Gross helped our community ‘gear up for the awesomeness’ that is Dreamforce with his blog: Tips for Dreamforce First-timers.

 

At Dreamforce, we were spotlighted for the social business transformation we went through this year embodied in our #GoingSocial program. We gave ourselves a challenge in the beginning of 2012 to grow internal and external collaboration at Bluewolf. We used innovative change management strategies, including gamification, to get our employees engaged on social networks to build thought leadership and lead generation. Enterprise gamification has been applied mostly to sales and performance management. We’ve become early innovators on bringing gamification to other areas of the business and in working with our clients to use gamification as an adoption tactic. Learn how gamification can drive your business objectives in Gamification: Why Play?

 

Bluewolf CEO Eric Berridge spoke and wrote frequently on the topic of customer obsession in 2012. In United Airlines Fails to Land the Customer, Berridge tells a harrowing personal story that highlights the importance of seizing every customer moment as an opportunity to either build or destroy loyalty. 

 

In 2013, our vision is to work even more closely with our clients to help them reinvent as customer-obsessed organizations. We’re big believers that we’re in the midst of a shift to a ‘Customer Engagement Economy,’ where customer-obsessed companies such as Zappos and Amazon win. Today we measure economic growth in productivity. In the future, we will quantify the inherent value in customer engagement. 

 

Look forward to much more Bluewolf thought leadership in 2013!

 

Here are Bluewolf’s top 10 blogs in 2012: