July 15, 2014
The purchase "provides Salesforce the advantage to optimize the point of customer interaction," said Glen Stoffel, vice president of agile business transformation at Bluewolf. "It's not about dashboards, it's about action -- giving customers the tools to uncover customer moments and actionable insights, and using data to predict future behavior and enhance the customer experience."
Salesforce.com will shell out US$350 million in common stock for relationship intelligence firm RelateIQ in a deal expected to close by October.
It will provide another $40 million dollars in stock for RelateIQ's cash balance.
RelateIQ will become a wholly owned subsidiary of Salesforce, according to the latter's Form 8-K filed with the Securities and Exchange Commission.
