Companies in the UK are saying Salesforce is more valuable today than 1 year ago, and as companies look to 2017, its value will continue to rise. For our fifth annual The State of Salesforce report we collected over 110,000 data points from more than 1,700 Salesforce customers to analyse how the best companies are getting the most out of Salesforce now. 

This year, the report revealed that 67% of UK companies see great innovation potential in Salesforce, and 84% believe their companies are committed to making the most out of their investment in the platform. Here is where the UK is leading and lagging, and what companies can do now to stay competitive in the global Salesforce ecosystem. 

Where the UK is Leading
Companies in the UK are committed to constant innovation. Today, 50% of UK companies say they have integrated one or more Salesforce clouds (vs. 36% overall) and they're releasing changes to their Salesforce instances more frequently than the global average. With increased mobility, the UK is also leading in its ability to perform tasks in Salesforce from anywhere, anytime, on any device.

Where the UK is Lagging
The biggest barriers affecting UK companies are poor data and insufficient access to different types of data. 27% of UK companies cited that deriving insights from Salesforce was their biggest challenge. Companies who are facing challenges with their data can address these challenges through investing in analytics and intelligent applications to improve data quality. 

Measurable Results with Salesforce
UK companies remains positive about achieving their 2016 goals. The UK outnumbers the global average in seeing the effects of Salesforce on their company's efficiency, visibility, and customer experience. Being able to attribute business outcomes to Salesforce has increased the UK's interest in continuing to innovate through their Salesforce ecosystems.

How will these insights affect UK companies in 2017? Download a copy of the report to find out.