September 8, 2011
By Jennifer LeClaire - August 30, 2011 - 2:51PM
There clearly is a rise in companies working to improve the way they collaborate and communicate with customers and employees in the cloud. That rise, Salesforce said, is transforming companies into social enterprises that build social profiles of customers, create internal social networks, and engage over the Internet.
Enterprise cloud -computing company Salesforce.com kicks off its Dreamforce 2011 conference today with a keynote address from Chairman and CEO Mark Benioff, focusing on the concepts of the social enterprise and the post-PC revolution.
This year's Dreamforce is being held at Moscone Convention Center in San Francisco, August 30 through September 2, with 475 sessions. Salesforce.com expects more than 40,000 attendees plus another 35,000 expected to participate online via Salesforce Live.
Google Executive Chairman Eric Schmidt is also on deck for the event, along with Facebook CIO Tim Campos, Burberry CEO Angela Ahrendts, and Verizon Business President Bob Toohey.
