September 8, 2011
By Andrew R Hickey, CRN - August 26, 2011 - 11:15 AM ET
The social enterprise and how to build business around mobility, social media and the open cloud are chief among Salesforce.com partners' wish lists for Dreamforce 2011, Salesforce's annual cloud conference.
Salesforce already said that a key focus of Dreamforce 2011, which kicks off next week in San Francisco, will be on the idea of the social enterprise, and Salesforce partners hope to come away with the tools necessary to get into the field and bring their customers on board. The push toward a social enterprise comes as many Salesforce partners make major investments in their cloud and mobility practices and look to reap the benefits of the evolving technology landscape.
"We expect to see a primary emphasis on the social enterprise," Dave Dahlberg, chief marketing officer for Chicago-based solution provider Model Metrics. "We've seen the interest from our own customer base accelerate quickly over the last six to nine months. Last year there were only a handful of customers that were interested in making their enterprise apps social. Now the social enterprise is a part of more than 60 percent of our customer meetings."
