February 10, 2015
Salesforce.com is revamping its channel program by changing the criteria by which consulting partners qualify for advanced tiers and adding new training levels for specific technologies. The CRM leader is also for the first time implementing an annual program fee it will charge its partners.
Greg Kaplan, chief revenue officer at New York-based Bluewolf, a global Salesforce.com partner, told CRN the program changes represent the kind of innovation Salesforce.com brings to the market.
"This new partner approach exemplifies increased alignment to dedicated partners so we can best serve our shared clients. We see this as a win-win and it will only strengthen the value of our collaboration," Kaplan told CRN.
