SAN FRANCISCO -- The common rhetoric from Salesforce.com CEO Marc Benioff typically revolves around how social has spawned revolutions of all kinds worldwide and that the social enterprise is the future of business.

Those themes were once again on display at Benioff's keynote address at Dreamforce '12 on Wednesday morning.

While the social enterprise was the focus of the CRM giant's conference last year, a recent Bluewolf survey about the state of Salesforce.com found that many Salesforce customers are still unclear about the definition of just what "social enterprise" means.

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