Salesforce.com Customers Making Broader Investments, Survey Says

January 14, 2014

Salesforce.com’s customers have become more loyal and committed to using products from the vendor and its partners over the past year, according to a new report from consulting firm Bluewolf in collaboration with the MIT Sloan School of Management.

Some 90 percent of the 450 respondents said their Salesforce.com investment is “more valuable to their company today than it was a year ago,” according to the “State of Salesforce” study.

Sixty-nine percent said they plan to spend more money on Salesforce.com-related products moving forward, with 27 percent saying that budget would remain flat and only 4 percent planning to slow down spending on Salesforce.com.

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