February 19, 2015
Salesforce.com revealed three new capabilities Wednesday that will extend Wave, the CRM giant's recently released cloud analytics platform, to mobile devices.
The upcoming Wave release, set to go live in March, focuses entirely on mobile innovation with features designed specifically for smartphones that allow users to access, integrate and visualize data generated by Salesforce and partner applications, Stephanie Buscemi, senior vice president of Salesforce analytics cloud, told CRN.
"We think these three mobile capabilities are going to continue to drive mobile usage and ultimately just empower people to feel comfortable as they engage with analytics," Buscemi told CRN.
Adam Bataran, senior director of analytics for Bluewolf, told CRN via email that the new mobile tools can be used from any device "to unleash our clients' data and increase customer intimacy."
"Analytics enables companies to know their customers and to make every customer interaction relevant, engaging and personal. Success with analytics is contingent upon capturing the right data, at the right moment, and transforming it into valuable insight that improve employees' human actions both across an organization and with customers," Bataran told CRN.
