Salesforce Success in Seven Months: Lessons from the Obama for America Campaign

June 11, 2013

Do you get more customer comments, requests, or complaints than you can monitor or respond to in a timely manner? How can you actually get ahead of what your customers want? 

Join my webcast to see how the Obama for America campaign (OfA) was able to turn millions of daily enquiries into engagements in real-time using custom Force.com applications, Salesforce Chatter, and Salesforce Service Cloud. Additionally, I’ll cover best practices for managing complex Salesforce® projects—tips that can help you optimize agility, quality, and efficiency within your organization. 

As the former Lead Salesforce Administrator for OfA, I’ll share how Salesforce helped transform the campaign into a successful and well-oiled machine, managing millions of enquiries and growing from a four person startup to the equivalent of a Fortune 500 company in seven months' time! 

In the live webcast, we’ll cover: 

  • Practical ways to engage target audiences with Salesforce CRM
  • Key learnings for driving speed-to-market and scaling rapidly
  • Strategies for innovating on the Salesforce platform
  • How to derive value from custom Force.com applications

Can’t attend the webcast? Check back for the recording, and in the meantime read our newly released guide: The Advocate of Change, The Central Role of the Salesforce Administrator.

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