March 5, 2015
It’s no longer just about what the customer does. It’s becoming more about what the customer wants to do next.
That’s the idea behind Predictive Decisions, the new level of preemptive customer satisfaction launched today on Salesforce’s Marketing Cloud.
“Customers want relevant experiences when interacting with companies,” Corinne Sklar, CMO of Salesforce consulting partner Bluewolf, told me via email.
“Predictive analytics is the gateway to intelligent new experiences that distinguish brands and drive loyalty,” she said, adding that Bluewolf’s recent Salesforce report found that nearly three-quarters of the tech giant’s customers are increasing their investment in analytics, often to drive those “meaningful customer moments.”
