Salesforce Customers Investing In Multiple Clouds, Report Finds

September 11, 2015

Bluewolf, a consulting firm that designs enterprise systems around the Salesforce platform, is finding a growing number of Salesforce customers are investing in more than one Salesforce cloud product at a time and starting to invest more heavily in analytics.

However, there's still a long way to go.

Just 6% of Salesforce customers have invested in the Salesforce Analytics Cloud, a new offering launched in November. About 14% are planning to do so over the coming 12 months, according to Bluewolf's fourth annual State of Salesforce report for 2015.

That finding illustrates how Bluewolf is in a position to track the uptake of Salesforce technologies.

Bluewolf was founded as a consulting business 15 years ago and was one of the first to focus on Software-as-a-Service (Saas) technologies. It built up a broad business with Salesforce customers, and has consolidated feedback from 1,500 of them into its State of Salesforce report, with a disclaimer that Salesforce didn't influence its questions, data, or content.

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