Investments in digital experiences and communities are expected to skyrocket to more than 230 percent. Rapid growth like this rarely goes unnoticed, as is the case with salesforce.com’s newest Community Cloud.

Community Cloud marks a significant shift in the way companies interact with customers, providing a powerful platform that combines the best of what CRM does—sales, service, and marketing processes—into a continuous system of engagement that drives customer moments and collaboration with partners and employees.

At last year’s Dreamforce, I spoke about “Why Communities is the new CRM.” That idea is today’s reality; technology is no longer the barrier to business transformation and salesforce.com is no longer just an internal data process. It’s become the digital engagement platform to maximize the customer experience, minimize chaos, and drive business growth.

Double your engagement and you will double your brand’s growth. Collaborative, social models like Community Cloud are driving this digital experience, combining customer interaction platforms with business processes that makes it easier to connect customers and brands in new meaningful ways, outside of the traditional face-to-face interaction.

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