July 30, 2012
This post originally appeared on The Huffington Post.
When you hear the term 'social enterprise', you could be forgiven for thinking we're talking about businesses doing good or giving back in a philanthropic sense. Indeed, this is a term that's grown, particularly in the UK, in recent years.
But increasingly, the phrase 'social enterprise' has another meaning: it represents the way organizations are becoming increasingly social and collaborative in how they operate internally, but also in terms of the way employees engage with clients and customers externally. With consumers spending an increasing amount of time online and communicating through social networks, and the rise of cloud computing enabling new modes of working, it's only natural that businesses should follow suit. Now though, some are beginning to evolve sophisticated techniques to enthuse staff to market, service and sell to a more social audience.
Going social
