September 9, 2015
Sure, companies are focused these days on improving their customers’ experience as a way to build loyalty.
But a new report from global business consultancy Bluewolf — the 4th Annual State of Salesforce Report — finds that improving the Salesforce experience for employees is now a top objective among the 1500+ companies that were surveyed online.
When employees are engaged with their Salesforce tools, the report points out, a better experience can help create happier customers, because those employees are working more efficiently. A key area: making sure Salesforce mobile sales apps are tuned to the needs of sales reps.
