March 25, 2015
Cloud, social and mobile technologies "have empowered customers with more information and choices than ever before," and insurance companies "must rethink how they interact with customers by addressing underlying processes and unleashing data from antiquated business systems," remarked Glen Stoffel, EVP of strategic development at Bluewolf.
Streamlining core internal processes, ranging from sales and marketing to underwriting and claims, will let companies unlock siloed data and boost collaboration across departments, Stoffel told CRM Buyer.
They should then top that with predictive analytics and actionable data tools to effectively predict what customers want and the next best action to take.
Bluewolf created Aircare, a direct insurance product for Berkshire Hathaway -- Warren Buffet's company -- that lets customers buy, service and get paid for claims without ever talking to an agent.
