Businesses today can get closer to customers than ever before. Analytics are more dynamic, mobile workforces are more empowered, and business intelligence tools are equipping innovative organizations to supercharge revenue. What are leading organizations doing to capitalize on opportunities in this new sales paradigm?

Bluewolf CEO Eric Berridge and InsideSales.com Chief Customer Officer Jim Steele discussed innovative sales strategies during their keynote at IS Accelerate 2015 today:

1. Attain the Holy Grail funnel.
   Gone are the days of disparate funnels and dashboards that provide a piecemeal view of prospects and customers. Your entire sales team must have an integrated, holistic view — from zero to customer. Best-in-class sales organizations have an integrated demand funnel. (Tweet this)
2. Lead quality is paramount.
   Quantity means nothing without quality — leading sales teams own the funnel at every stage to ensure highly qualified leads. Implement a lead scoring model, or hone in on sales-marketing alignment. In simplest terms, unqualified leads = bankruptcy. (Tweet this)
3. Customers are always on.
   Mobile is today’s top digital disruptor. Meet your customers wherever they are and on their channel of choice. Empower your mobile workforce to engage with customers — whenever, wherever. (Tweet this)
4. Everyone has a Sales challenge.
   Your organization is not alone in the challenges you face. Leading businesses are those that go one step further in understanding, qualifying, and engaging customers. (Tweet this)

Have questions for Eric? Tweet @EricBerridge. Contact us to explore how you can reach maximum sales velocity in your organization.