Press Release: Sales 2.0 Conference Speaker Eric Berridge to Discuss Innovations in Sales Process & Pipeline Management

February 2, 2011

Sales Dot Two Inc. announced that Eric Berridge, cofounder and CEO of Bluewolf, will be a speaker at the upcoming Sales 2.0 Conference (March 7–8, 2011, in San Francisco).


SANTA CRUZ, Feb. 02, 2011 -- Sales Dot Two Inc. announced that Eric Berridge, cofounder and CEO of Bluewolf, will be a speaker at the upcoming Sales 2.0 Conference (March 7–8, 2011, in San Francisco).

“The coolest thing about the Sales 2.0 Conference is that it attracts people who, at the end of the day, are just trying to figure out how to make their numbers”

Berridge cofounded Bluewolf during the dot-com-bubble burst and has since helped to grow the company into the world's leading provider of professional services for Cloud-based technologies. Bluewolf successfully works with more than 3,000 organizations to help them adopt SaaS solutions.

“We started Bluewolf with zero revenue and two employees,” Berridge says. “Here we are 10 years later at 200 people and anywhere from 15 to 30 percent growth in a year. With the widespread availability of data and 24/7 access to that data, organizations are in a position where they can flatten how they manage their sales process.”

At the Sales 2.0 Conference, Berridge will provide a veteran’s perspective on the following key issues facing today’s sales executives:

    * consistently moving deals from the middle of the pipeline to the top
    * choosing the readily available tech tools that can help sales organizations gain market share
    * transforming the thinking of the Sales 1.0 CEO to a Sales 2.0 mind-set
    * determining which processes help world-class sales teams win more deals

“The coolest thing about the Sales 2.0 Conference is that it attracts people who, at the end of the day, are just trying to figure out how to make their numbers,” Berridge says. “And even while we’re all itching to get back to selling, it’s a nice respite to be able to sit back for a day or two and get some perspective on how your selling environment stacks up with others and what you can learn from some of the most successful players out there.”

MORE INFORMATION
Register for the March 7–8, 2011, Sales 2.0 Conference.
Schedule a media interview or get a press pass.
Get updates via Twitter @Sales20Conf /#s20c
Video: http://www.sales20conf.com/SF2011/video.html

AUDIENCE
Expected attendance is more than 400 people. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

About Bluewolf
Bluewolf is a global pack of experts committed to partnering with clients to attain agile business transformation. From demand generation to close, channel strategies to customer care, to IT resourcing and remote managed services, Bluewolf helps clients attain efficient, responsible business performance gaining the label of tomorrow's business standard. Bluewolf clients include, Time Warner Cable, ADP, Dow Jones and Company, United Way, Chevron and more. For more information, visit bluewolf.com. To view client success stories, visit bluewolf.com/tv. Join the conversation on Bluewolf Twitter and Bluewolf Facebook.

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