March 5, 2009
Practice Focuses on B2B Sales and Marketing Alignment, Strategy and Implementation Services
New York City and San Francisco, March 4, 2009 - Bluewolf (www.bluewolf.com) today launched a full-service demand generation practice that helps marketing and sales organizations navigate and take full advantage of the new era of marketing in the Web 2.0 environment. Announced at the Sales 2.0 Conference in San Francisco, the new Bluewolf Demand Generation Practice will focus on three main areas: strategy, best practices and technology implementations. Bluewolf is a leading provider of Software-as-a-Service, IT Resourcing and Remote Database Administration consulting services.
"As the leader in helping organizations successfully leverage SaaS technologies, Bluewolf has extended our services and launched a new practice that successfully guides our clients in their customer interactions and marketing in a new Web 2.0 world. Sales 2.0 means applying new strategies to enhance the customer experience," said Corinne Sklar, Vice President of Marketing, Bluewolf. "Marketing is a conversation and with the maturation of social media and the online proliferation, your customers are probably having the conversation without you. The Bluewolf Demand Generation Practice provides organizations with the best-of-breed technologies, current trends and best practices to join the conversation, improve lead management, accelerate the sales process, improve effectiveness and decrease costs."
With the Bluewolf Demand Generation Practice, clients can tap into Bluewolf's successful Cloud Computing practice and leverage its more than eight years of best practices working with leading organizations to reinvent themselves with new forward-thinking sales and marketing strategies. Bluewolf's Demand Generation strategy services include:
- Vendor analysis for SaaS-based sales and marketing automation and demand generation solutions
- Chief Marketing Officer (CMO) services for business case development for Demand Generation Platforms
- Online marketing, social networking, sales/marketing alignment programs, lead scoring and nurturing development
- Bluewolf's award-winning SaaS implementations that include Marketing Automation and Demand Generation Platforms, Business Intelligence (BI), Collaboration solutions, salesforce.com AppExchange and Force.com enablement, and data quality for CRM
According to Gerhard Gschwandtner, Founder and Publisher of Selling Power magazine, "Bluewolf has been the leader in helping sales organizations combine best-practice demand generation methodologies together with advanced sales technologies to achieve a twin outcome: accelerate the sales cycle, and dramatically boost sales productivity. We are pleased that Bluewolf has decided to add momentum to the Sales 2.0 movement that will lead American business out of this recession."
About Bluewolf
Bluewolf is the leading Software-as-a-Service, Open Source and Cloud Computing consulting company focusing on deployment, development and adoption of enterprise software applications. With eight years of SaaS experience, Bluewolf is defining a new style of consulting based on its Agile Consulting model that guarantees success and delivers on the promises of Cloud Computing. In addition to SaaS, Bluewolf is a leading provider of Remote Database Administration. Bluewolf clients include Dow Jones, ADP, General Electric and Fox Interactive Media.