As Salesforce Connections kicks off, these are the topics and sessions that will have the biggest impact on marketers beyond this week. Just as Marketing Cloud brings together many facets of marketing, this event brings together a wide range of knowledgeable marketers. Here are the three most critical topics to tune in for.   

Multi-Cloud Integration
Every industry has experienced an increase in pace through recent years. To keep up with demands and exceed the expectations of customers, teams must be united across sales, service, and marketing. Multi-cloud integration allows these teams to get the functionality they need, while operating from the same CRM, providing a unified data source. Salesforce’s sessions: Connecting the Clouds: Marketing Cloud Connect and Customer Success Journey: How Marketing Connects Sales, Service, IT and Community offer insights and instructions on how to bring every team that interacts with your customers up to speed. 

Catch our story on how a Fortune 50 media company leveraged multi-cloud integration to capture engagement and offer customer support from one platform. Join us for From the Whiteboard to Launch: Building a Customer Engagement Platform in 10 Weeks.

Powerful Social
Social media’s role between customers and companies changes quickly. This medium is quickly becoming a main line of communication for marketers, customer service agents, and salespeople. The fact that this channel now has a role in each of these departments means it can not be ignored. Marketers need to take the lead as innovators on how to further social media’s ability to create great customer experiences. Social Studio’s ability to listen to the sentiments of an audience foreshadows further marketing innovation. For more on this trend, see the Connect Salesforce to Twitter to Power Advertising Informed by Customer Insights and Your Social Media Maturity Model: 9 Ways to Track and Empower Social Media Success sessions.  

1:1 Personalization 
In our recent blog about what Marketing Cloud’s new organization indicated for the future of marketing, we noticed that Salesforce was gearing up for serious empowerment of personalization. That’s because every major company or brand who is considered an innovator or market leader uses customized content to connect with their customers. To enhance your personalization, we recommend these sessions: Taking Your Customer Journeys from the Whiteboard to Journey Builder and Transform How Customers Experience Your Brand with 1-to-1 Customer Journeys. 

For effective personalization, you have to have good data as your platform. Join our directors of marketing services to learn how to tackle bad data in Salesforce during their session 3 Ways the Best Marketers Use Salesforce. 

For more information on Salesforce Connections, check out our tip sheet and sessions info.