Challenge

Nuance’s global organization had disjointed processes and a lack of common terminology and best practices. The sales and marketing organizations weren’t properly communicating with each other, and they needed a way to increase the level of cross-functional collaboration in order to better serve their customers.

Solution

Bluewolf replaced Oracle® On Demand and deployed Sales Cloud® throughout the Americas, EMEA, and APAC, and integrated Eloqua^TM to better align Nuance’s sales and marketing teams. Bluewolf helped the company launch Chatter and developed a change management and eLearning program that enabled over 700 people to adopt the new technology and successfully communicate with each other across the globe.

Result

Nuance now has a unified sales process. The company has drastically improved visibility in forecasting and reporting, and has seen a 30% growth in bookings pipeline. Since working with Bluewolf, Nuance has improved demand generation, lead conversion, and lead quality, and it can now track ROI on marketing campaigns. The increase in visibility and collaboration has created a streamlined customer experience.