October 23, 2012
Increasingly, CRM vendors are incorporating geofunctionality into their offerings. It is a must-have marketing technique for brick-and-mortar retailers competing with e-commerce providers.
While that use is indeed still a big driver, vendors are also beginning to view it as a technology that has multiple CRM-related uses, such as a complementary technology for contact management.
Geolocation apps such as Foursquare have substantial networking potential, noted Jon Ferrara, CEO of Nimble, who recalled once trying to track down a contact for a webinar he wanted to host.
