January 3, 2014
Challenge
Kele had implemented Salesforce a few years prior, and had been using Eloqua’s marketing automation system for just over a year - but they were struggling to maximize the value of their investment.
Kele needed a better way to target and market to new and existing customers.
Solution
Kele brought Bluewolf on board
to help them develop a marketing segmentation campaign that would target customers at different stages in the buying cycle. The buying cycle campaigns were structured using a recency, frequency, monetary (RFM) model and were automated in Eloqua.
Results
Since June 2013, Kele has doubled the number of campaign members in its lead nurture program, and has increased open-rate and as well as opt-in rate. Kele has booked an additional 75 transactions ($300,000+ in value) based on the A/B testing, and has dramatically increased the average ROI per campaign in the past year.
