It’s Mobile Time: Are You Poised to Make a Big Impact on Your Enterprise?

May 10, 2013

Along with Salesforce.com’s Social.com announcement last month, the company also recently announced a new set of tools for mobile development on its platform. So it’s timely to dive deeper and examine what makes a truly successful enterprise mobile initiative.

One way to keep employees (and often also your customers) engaged is to develop a mobile application. With the recent proliferation of cloud, social, and most importantly, mobile technologies, customer and employee engagement is often only a click away. The vehicle for real-time engagement now lies in an employee’s pocket or purse, and companies have the opportunity to instantly connect and keep teams updated on the latest developments. If companies want to fully tap into this new potential, they need to develop effective enterprise applications.

Here are five tips for delivering a high-impact application to your organization:

  1. Start with an educated direction
    Know your environment. Do you have a corporate device policy at your organization? Is there an existing reference point in the native versus hybrid architecture debate? Will your organization support iOS, Android, Blackberry or Windows?

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