The evolution and transformation of insurance companies systematically remind me of this saying of Charles Darwin: "It is not the strongest species that survives, nor the most intelligent. It is the one that is most adaptable to change."

The current digital revolution subjects insurers and intermediaries to difficult market conditions. They cannot take on heavy technological projects that are planned in the long term, involving large initial investments and often produce little immediate results. Commoditization and consolidation are among the main challenges they have to face. In order to grow and successfully meet these challenges, they must embrace change. Forward-thinking organizations find a window of opportunity in these economic conditions: they seek to modernize internal processes and technology to strengthen competitive advantages, and achieve business objectives.

More and more companies are turning towards the cloud to improve their adaptability and responsiveness. In addition to being economical, low-risk, and quick to deploy, the cloud allows companies to reallocate time and people to streamline business processes. Transformation is achieved faster and at a lower cost. Inherently more collaborative, cloud systems boost efficiency and speed, proving critical to:

1. Strengthen customer engagement.
   
   The ability to support multiple channels is essential for the insurance sector. Call centers are still one of the main points of interaction with customers, but mobile devices and social networks are becoming increasingly more important. Insurance companies must be able to achieve and maintain improved responsiveness to their customers' requests.
2. Improve sales effectiveness.
   
   Quickly seize opportunities and meet the needs of a prospect, agent, or underwriter before the competition ensures continuous and smooth progress of the transformation process of business opportunities.
3. Quickly launch new products and services.
   
   Services designed to respond quickly to individual customer needs support flexible customizations. This reinforces the value provided to customers while reducing the organization's infrastructure needs.

78% of customers indicate that Salesforce brings more value to their business today than a year ago. In the economy of customer engagement, insurance leaders recognize that not innovating or even just adapting will result in a negative impact on their business. Adopting cloud technologies helps companies get ahead of their competitors. Those that are hampered by rigid processes will face difficulty in retaining customer loyalty. Learn how Bluewolf helped The Standard Insurance evolve their business to build stronger customer relationships.