One of the most strategic initiatives that Salesforce.com started in 2012 — with any eye towards achieving and maintaining control over the cloud in 2013 and beyond — is Salesforce Identity.

Looking to build a viable ecosystem in the cloud that will attract the support of both application software providers and IT organizations, Salesforce.com needed to find a way to make it simpler to manage access control for multiple users accessing an array of services delivered across Salesforce.com cloud computing platforms.

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