June 11, 2012
Prove that the charity can further the business’s goals. Soon after Bluewolf, a cloud-computing company, started working with New York Needs You, a charity that helps young people who are the first in their families to go to college, it offered the company’s chief executive access to business leaders who founded the group, including the chief of staff at Goldman Sachs.
Melissa Kinckle, director of corporate social responsibility at Bluewolf, said the charity has also been creative in showing corporate executives that their giving matters.
For example, at a workshop for college students in its program, New York Needs You organized a special luncheon so Bluewolf’s leaders could meet the students.
“Invite corporate partners to special events and show them what their gifts have done,” advised Ms. Kinckle.
