June 28, 2016
In this article for Business 2 Community, CEO Eric Berridge discusses the impact of employee culture on customers and how to build a great cultural foundation at your company.
Since the Starbucks culture reboot of the early 2000s, coffee shop culture op-eds have become ubiquitous, but they always seem to focus on the wrong things when analyzing those customer experience successes. When I patronize a cafe, the first thing I look for is whether the baristas are happy. Forget whether they remember my name or my order, the most important question is “Do they look like they want to be there?”
