It’s now practically a traditional part of the Dreamforce conference that Bluewolf issues its annual study of the behavioral and spending patterns of Salesforce.com customers worldwide.

bluewolfThis third annual review surveyed  more than 1,000 business and technology leaders worldwide in  very large enterprises (more than 1,000 employees), large enterprises (up to 1,000 employees), and medium to small enterprises (fewer than 500 employees). Data collection was done in collaboration with the MIT Sloan School of Management.

This year’s key findings:

• Customers want (expect) a personalized digital experience.
• Enterprise strategies are driven by business outcomes.
• Cloud governance and application lifecycle management are seen as critical for innovation.

The report cites two market trends are creating the need for digital transformation:

• Customer expectations as digital eliminates barriers to information and provides customers with higher expectations and less patience for difficult or unsatisfactory experiences.
• Digital disruptors as companies use digital-driven models to disrupt the status quo and pioneer new products and services.

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